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Alejandro Almanza

Skills:
  • Photoshop
  • Illustrator
  • After Effects
  • InDesign
  • Dimension
  • HTML/CSS
  • Figma
Hello! I'm Alejandro Almanza, a creative professional based in Grand Rapids, Michigan, with a passion for graphic design. I hold a degree in Advertising and Public Relations from Grand Valley State University. Over the years, I've honed my skills in graphic design, web design, advertising, and marketing. My approach to branding goes beyond aesthetics. I focus on crafting experiences that evoke positive emotions and memorable connections with your audience. I believe that true value lies in creating a brand identity that resonates deeply with consumers, leaving a lasting impression. Let’s collaborate and make your brand not just look better, but feel better for your audience!
2022 - Now

Graphic Designer

Brandish

Responsible for developing comprehensive marketing materials, including brochures, flyers, and promotional content, to enhance brand visibility and engagement for Brandish clients. Leveraged market research and industry trends to design visually compelling and informative materials that effectively communicated brand messages. Ensured all marketing materials aligned with clients' branding guidelines and contributed to achieving their marketing objectives, resulting in enhanced brand recognition and increased client satisfaction.


2018 - 2022

Graphic Designer / Web Designer

IQS Directory

Developed and designed a wide range of marketing materials and graphics for IQS Directory and its clients, ensuring high visual impact and brand consistency. Implemented design elements and enhancements across the IQS Directory as well as other IQS-owned websites utilizing HTML, CSS, and JavaScript to improve user experience and visual appeal. Executed comprehensive search engine optimization (SEO) strategies for both WordPress and HTML websites, resulting in higher search engine rankings and increased organic traffic for IQS and its clients. Collaborated with marketing and development teams to align web design and content strategies with business objectives, driving improved online visibility and engagement.


2017 - 2018

Graphic Design / Web Design Intern

INNOVUAR MARKETING

Developed marketing programs (Logos, business cards,Brochures, newsletters, and infographics) to achieve branding goals. Implemented UX design elements for client websites using HTML and CSS.


2016 - 2017

Marketing Data Specialist

Crowe Horwath LLP

Applied appropriate data segmentation and selection techniques to create highly targeted lists for multi-channel marketing campaigns, including mail, email, and telemarketing efforts.


2011 - 2016

Grand Valley State University

B.A Advertising and Public Relations