Rockford Work Boots – Branding & Packaging Concept for Wolverine World Wide

Wolverine World Wide, a leading footwear manufacturer, approached us to develop a design concept for a work boot box for their new sub-brand, Rockford Work Boots. This brand will be available in major retail stores like Meijer and Walmart. With minimal initial direction and no existing branding, I took the initiative to create a brand identity that would guide the design process. This approach ensured that the final packaging not only looked professional and retail-ready but also aligned with the tough, reliable nature of the product. The result was a strong, visually impactful design that Wolverine World Wide responded positively to. While I’m unsure if the final packaging incorporates my full concept, I’m hopeful that elements of the design contributed to the brand’s development. Excited to see this brand hit store shelves soon!